Ford Motors Company on Sunday has entered into a partnership with Microsoft Corp to offer cars with a entertainment and communication technology. The system uses Bluetooth technology to sync with MS Auto software to control all sorts of electronic gadgets like mobile phones, iPod, etc.

The system is call “Sync” off course and Ford is hoping to win back customers in its US market. Other manufacturers already have their own system with General Motors Corp. ‘s OnStar system and DaimlerChrysler AG’s MyGIG in-dash hard drive. Depending on how well the software works, it could help or hurt Ford’s efforts to win back market share. Anyway the Sync system adds about $1,000 more to a car and is good money for the automaker.

With today’s hungry market for more gadget on wheels, such system will definitely go well with the younger generation.

Technorati Tags: ICE, in car entertainment

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